Local Authority Playbook
Google's local results run on three signals: relevance, distance, and prominence. You control the first two directly — complete, accurate profile information and proximity to the communities you serve. Prominence is earned through reviews, responses, photos, activity, and links from other reputable local sites.
The profile itself is managed outside this app at business.google.com . This page is the playbook to execute there: what to keep accurate, and every message template ready to send.
Profile accuracy — review monthly
Inconsistent NAP (name, address, phone) between Google and the website quietly suppresses local ranking.
Categories
Keep the primary category as your core business and keep only true secondary categories. Google matches local results to category intent first — accuracy beats quantity.
Hours & phone
M–F 9am–4:30pm and (508) 258-9220 must match the website exactly. Put the 24/7 emergency line — (774) 713-8533 — in the profile description; it is a differentiator boards search for.
Website link
Point the profile at the homepage by default. For a specific campaign you can temporarily deep-link to a service page, but the default should be your strongest general page.
Service area
List the towns and counties you truly serve across MA and RI — Norfolk County core plus Greater Boston, Cape Cod, Worcester County, and Providence County. Relevance and distance beat raw reach; never list areas you do not serve.
Photos
Add 2–4 fresh photos every month: seasonal exteriors of managed communities (with permission), completed work, team on site, and community involvement. No unit interiors or owner-identifying details. Fresh photos signal an active business.
Posts
Publish a Google Business Profile post weekly pointing to a new case study, educational article, or regional page. Templates are at the bottom of this page.
Review requests — boards, landlords & partners
Ask at the moment of genuine satisfaction: after a clean annual meeting, a resolved emergency, a smooth transition, or a closed year-end. Never offer anything in exchange for a review. Your review link: https://share.google/1rshzIzSgyj6KgSGV
Board / trustee request
Send to the whole board after a milestone — transition complete, clean audit, good annual meeting.
Subject: Thank you for a great year with [Community Name] Hi [Trustee name], It's been a pleasure working with the [Community Name] board this [year/season]. If you feel we've handled [the transition / your financials / vendor issues] well, a short Google review helps other boards in Massachusetts and Rhode Island find a management company that actually answers the phone. It takes about two minutes: https://share.google/1rshzIzSgyj6KgSGV Either way, thank you for trusting us with your community. If there's anything we could do better, I'd rather hear it directly — (508) 258-9220. With appreciation, Kate Dahlia Property Solutions
Landlord request
Send after a smooth tenant placement, renewal, or resolved maintenance issue.
Subject: Quick thank-you — and a favor, if you're so inclined Hi [Owner name], Glad we could get [the unit re-leased / the repair wrapped up / the renewal done] smoothly for you. If you're happy with how it went, a Google review helps other local landlords find responsive management: https://share.google/1rshzIzSgyj6KgSGV Two minutes, no pressure at all. And as always — if something isn't working, call me first: (508) 258-9220. Thanks, Kate Dahlia Property Solutions
Professional partner request
Attorneys, accountants, and other PM firms you support — reviews from peers carry extra prominence weight.
Subject: Enjoyed working with you on [matter/community] Hi [Name], I've genuinely enjoyed the collaboration on [the 6D workflow / the closing / the interim coverage]. If you'd recommend working with our team, a brief Google review from a professional peer means a lot to the boards and landlords who are deciding whether to trust us: https://share.google/1rshzIzSgyj6KgSGV And if it's ever useful, I'm happy to be a reference for you as well. Best, Kate Dahlia Property Solutions
Reply to every legitimate review
Reply within a day or two. Acknowledge something specific, keep it short, and never argue publicly — a calm, factual reply is read by every future prospect, not just the reviewer.
Positive review reply
Vary the wording — identical replies read as automation.
Thank you, [name]! It's been a pleasure working with the [community] board — [specific detail: the transition came together nicely / that reserve plan is in good shape]. We're glad it shows. Anything you need, you know the number. — Kate, Dahlia Property Solutions
Mixed review reply
Address the specific complaint honestly.
Thank you for the feedback, [name] — and you're right that [issue] took longer than it should have. We've [what changed as a result]. I'd welcome the chance to walk through it directly — (508) 258-9220. — Kate, Dahlia Property Solutions
Critical review reply
Stay factual, take it offline, never dispute specifics publicly.
Thank you for sharing this, [name] — I'd like to understand it fully and make it right. I've reached out directly, and you can always reach me at (508) 258-9220 or hello@dahliapropertysolutions.com. — Kate, Dahlia Property Solutions
Local link building — partners & organizations
Ask only where the link genuinely helps their audience. A resource page on a condominium attorney's site linking to your transition checklist is worth more than a dozen directory links. Use your real URLs — if you connect a custom domain to this site, swap it in for the links below.
Association attorney / accountant
Offer their clients a genuinely useful resource, not a link exchange.
Subject: A resource your condo-board clients might find useful Hi [Name], We've been pointing boards to your firm for [6D questions / association accounting], so I wanted to share something back: we publish a practical board-education library — trustee duties, budget-vs-actual reporting, enforcement, annual meetings — plus a management-transition checklist that boards in the middle of a switch keep asking us about. If any of it would be useful on your resources page for association clients, here are the two most requested: - Board Education library: https://dahliapropertysolutions.base44.app/board-education - HOA management transition checklist: https://dahliapropertysolutions.base44.app/blog/how-long-does-a-management-transition-take Either way — happy to send along anything new we publish that fits your clients. Best, Kate Dahlia Property Solutions
Vendor partner
Only for vendors whose work genuinely appears in the story — relevance protects both reputations.
Subject: Worth sharing how that emergency got handled Hi [Name], We published a write-up of how the [community] plumbing emergency was coordinated — it names the response steps and the outcome, and it's the kind of proof other associations want to see before hiring anyone: https://dahliapropertysolutions.base44.app/case-studies/emergency-plumbing-response If it's useful for your own portfolio or a resources page, feel free to link it. We're glad to have [vendor company] on our rotation. Best, Kate Dahlia Property Solutions
Chamber / CAI chapter / community organization
Member news, sponsorships, and educational talks are natural link opportunities — event pages link out to member sites.
Subject: Content for your members — MA & RI condo boards Hi [Name], Dahlia Property Solutions is a [chamber member / CAI supporter] here in [area], and we've been publishing case studies and board-education guides that your members may find useful — real transitions, real budgets, real emergencies, all documented: - Case studies: https://dahliapropertysolutions.base44.app/case-studies - Board Education library: https://dahliapropertysolutions.base44.app/board-education If you ever feature member resources or want a speaker for an event — transitions, reserves, or enforcement are our most-requested topics — we'd be glad to contribute. Best, Kate Dahlia Property Solutions
Google Business Profile posts
One post a week, each pointing to a fresh case study or educational article. Keep them problem-first — the reader is a board member or landlord mid-decision, not an existing client.
Fill-in template
[Problem boards face in one line]. [What they'll learn or see: two lines max, concrete — "the 9 warning signs," "a $5,713 shortfall that a positive balance hid."] Read it: [article or case study URL] Dahlia Property Solutions — HOA, condo & rental management across Massachusetts and Rhode Island. (508) 258-9220.
Example: transition case study
Took over an association with about $700 of available operating cash, unpaid vendors, and records that didn't reconcile. Here's how the transition was stabilized — documented step by step, reserves protected throughout: https://dahliapropertysolutions.base44.app/case-studies/difficult-management-transition Planning a management change? We review your community's needs confidentially. (508) 258-9220.
Example: educational article
Nine signs a board should replace its management company — vague financials, vendors who stop calling back, and surprise fees top the list. The full checklist, plus what to do before you act: https://dahliapropertysolutions.base44.app/blog/warning-signs-its-time-to-replace-your-hoa-management-company Dahlia Property Solutions — boutique HOA & condo management in MA and RI. (508) 258-9220.
Example: regional page
Cape Cod associations: wind deductibles, Title 5 septic cycles, and vendors who are booked by Memorial Day change every budget line. How we manage Cape associations year-round: https://dahliapropertysolutions.base44.app/cape-cod-condo-management Dahlia Property Solutions — condominium management across the Cape and Massachusetts. (508) 258-9220.